What is the Content Pyramid? It might be better to define what is Content Marketing first and then address how the Content Pyramid applies to it.
Earlier this month I shared the press release of the launch of Scribit™. Scribit changes the way businesses find and share great content, and makes it insanely easy to engage and convert new visitors on your website and social pages. In short, Scribit let’s businesses curate content in a way that is relevant to their core business and drives traffic back to their site. Unless you have been living under a rock this year then you have probably heard about the meteoric rise of Pinterest and the buzz word of the day ‘curation’. It’s been said that information wants to be free, it would seem that it also wants to be curated. So what does, this movement to crowd sourced content recommendations mean for, well, everything?
ATLANTA (April 18, 2012) – Scribit (www.scribit.com) is the first web-based content marketing platform that enables businesses to easily find, publish and share quality content from premium brands to increase engagement and drive traffic to their sites. In addition to transforming how sharing works, Scribit lets businesses publish content with a single click making their sites more compelling, current and likely to drive revenues.