I learned yesterday about an upcoming trading platform that grants the general public access to IPOs at roughly the same time as Wall Street Firms. I was invited by a company I’ve done business with in the past to participate in their upcoming IPO through their launch partner LOYAL3. What really caught my attention where two key features LOYAL3 offers for the everyman. The first is early access to IPOs from well-known brands as well as the new and growing companies. Usually you need to be an Angel/Seed investor, early employee, or Wall Street firm to get this kind of access.
Additionally, LOYAL3 charges NO fees for buying and selling in IPOs. Combined with the low minimum commitments, $350 to open an account and $100 to invest in an IPO, this is a platform that may just change the game. LOYAL3 states that they don’t charge fees to end users because they get their revenue from the fees they charge companies for help with raising capital and launching an IPO. The platform is a lot like KickStarter in its simplicity and ease of use, but at a more macro and more mature company level. It should go without saying, but I will say it anyway; you still MUST do your due diligence and read over the prospectus and details of any investment before entering it.
The UI of the platform is very Web 3.0 and easy to navigate. Flat and simple designs with streamlined sign up and ordering processes. LOYAL3 is the arm-chair lounging, iPad in one hand, Intellingtsia Coffee in the other, early morning hipster style of trading. I still maintain and invest primarily with the likes of TD Ameritrade, but I plan to watch the development of LOYAL3 closely and see where it goes. If you are looking for a new avenue for diversifying your investments, LOYAL3 may just be it. Learn more below.